2020 has been a rough year for everyone. We have seen the economy face its toughest challenge in recent years and many people are faced with the scary prospect of unemployment or serious pay cuts down the line. With everything going on, we can rest assured that 2021 is going to be a tough year where we have to claw back our world to where it was.
The marketing world is no exception to this. As unemployment soars, people have less money to spend and marketing becomes less effective. But that doesn’t mean all is lost. Below are 8 tips that can help you improve your online brand in 2021 and get off on the right foot.
Consider the Customer
As we said, 2020 has left a vast majority of the population in an uncertain position. So the first step is to make sure your brand is taking the customer into account. A great way to do this is to create a lot of offers and deals, to help them save money by shopping with you, or offer great finance schemes.
Take a Hit
Everyone is suffering financially. So in 2021, the most important thing is not going to be bringing in money, but creating loyal customers. You are going to lose money, there’s no doubt, so you will want to plan for this. Sometimes it is better to willingly take a financial hit and pass the savings onto the customer to make sure they come back to you time and time again.
Hit the Streets
Recently, a few small firms ran street fairs to boost their brand awareness. They signed up with a few local businesses to cater to the event, providing all who attended free fruits from dizon farms and soft drinks. The sense of community and togetherness they generated created a slew of loyal customers who now look upon that brand favorably. So you might consider running some live events like this to garner new customers and boost your brand.
As the social tide changes, big business is seen more and more like the bad guy. So you will want to make sure you are staying on the side of the masses. To that end, try to make sure you aren’t coming off smug or too confident. Let your customers know you appreciate them and know they are the most important thing.
Get the chalkboards out and come up with some new and exciting products. This is one of the best routes to success. If you can create something that will generate a vast amount of buzz, you’ll be safe and secure. It isn’t easy, but if you dedicate a lot of time and effort to it, you’ll soon reap the rewards.
Care For Employees
This is a huge step in securing your brand in the eyes of the public. Thanks to social media, large companies can no longer abuse and mistreat their staff without it becoming public knowledge. So you want to make sure you are treating your staff with respect and paying them a fair wage.
Invest In Websites
The online age is a competitive one. To that end, you need to make sure your website is as good as it can possibly be. Don’t be afraid to sink some money into it. A good website will stick in people’s minds and the easier it is to navigate, the better.
Invest In Small Artists
This will make you instantly popular with the consumer communities. By support small artists and commissioning them, you will bring in a new range of clientele, alongside getting some fantastic art to use for your marketing campaigns and branding.