A marketing funnel is a commonly used sales strategy that looks at how a customer makes a specific purchase, the different stages that lead to a sale depending on the industry and buying format. There are many stages to creating a successful marketing funnel, which are all going to be considered with the example of selling luxury watches (check out these watches if you are looking for one), this industry would require a more intimate sales technique as they are such a high price item.
Awareness refers to how well known your brand is, how much the customer trusts you is vital when it comes to making a sale. Especially when you are selling luxury items like watches, it is important to have a solid rapport with potential clients to ensure you are considered trustworthy.
To do this I would recommend putting the word out about your business on social media, launching a social media campaign is a tried and tested means to quickly spread your brand’s message and services.
Trust takes time to build in any situation however, it is arguably one of the most important factors for business success. Trust between a brand and consumer means that you may get recurring custom which in turn means more profit and more people giving the public positive feedback.
To build trust ensure that only the best customer service skills are being utilised by staff and place focus on making the experience memorable and personal. By making the sales experience special for the customer you are ensuring the likelihood they will return.
Conversion in the business world is when a consumer will leave a brand for a certain product for a brand who offers a better experience. This allows brands to overtake their competitors and increase the profit they make.