When it comes to marketing and selling your products, sometimes you have to think a bit more outside of the box to make it interesting and successful. This can be especially important when it comes to products that people don’t often see advertising for, such as office furniture. To help with this, here are 5 creative examples of marketing campaigns for office furniture:
This one might be better further down the line, once your office furniture company is more established, as celebrities are more likely to work with already successful companies. However, if you can get a celebrity or social media influencer to partner with you and give you a shout out online, whether that be by gifting them a free product or discount code, this will greatly help your exposure. Even better would be to give them a promo code they can share with their fans, with which they would get a percentage of the revenue when a product is bought through their link. This would encourage them to further promote the company’s products.
The Office themed campaign
This example is slightly more fun, especially for fans of this comedy TV show and people that enjoy a good pop culture reference. Incorporating images, characters or iconic scenes from The Office in a marketing campaign is definitely going to capture people’s attention, whether that’s on posters and billboards or advertisements on social media.
Design your office tool
Another example of a creative marketing campaign that has been done for office furniture was a tool designed by the company. This game allowed visitors to the website to browse all of the furniture they advertisement and select different items to place in a virtual office to design your ideal office. Once satisfied with your design, the tool gave you your total price based on the furniture you had picked.
Whilst this marketing campaign may seem a little simpler than the others, it can be just as creative and effective. Having reviews written on sites such as theo-theo can be very beneficial for your business. By posting no-context snippets from the reviews across social media, such as “the best chair I’ve ever sat in”, it can grab people’s attention and make them click through to read more of the review and eventually buy a product.
Free sample campaigns
This type of marketing campaign has been successfully used by many different companies for years. TV adverts showing members of the public getting into comfortable beds in the middle of a busy shopping area have always been extremely popular. This style of a campaign can be extended to office furniture, simply by placing comfortable office chairs, etc. out in public and allowing passers-by to try them out can be a great way to advertise your products.
While selling office furniture is a niche business, these examples show there are many creative ways to get word of your business out there, no matter how out of the ordinary it might seem to be.