When looking at how best to promote a business or a channel it’s best to look at the two social media goliaths: YouTube and Facebook. Both are super effective in getting any message across, but which one is more suitable for you?
Firstly let’s look at the differences between them, one key difference is the way we find content, on Facebook it is done in such away that it’s scroll-by content meaning that as soon as you scroll-by it, it can disappear into Facebook’s aether. YouTube on the other hand has a built-in search engine. This means that repeated engagement is far more likely on YouTube. There is a search option on Facebook, but this includes pages, people and events, which overburdens a user if they specifically want to find your content.
YouTube is arguably more honest with your engagements for example if you are promoting a video a view is counted on YouTube after you’ve watched for 30 seconds which means that it can be sometimes tricky to gain prevalence with that bench mark for views which is why I decided to buy views from themarketingheaven.com this can really help push your content to the top of YouTube’s algorithm. Facebook on the other hand measures views by 3 second stops. So, if you stop to look at a video and muse on the content for 3 seconds then its classes as a view, this difference means that YouTube views are far more useful in terms of looking at interest.
You also have to understand the demographic between the two sites, the age range is important as on Facebook there is far more engagement with older adults, whereas a lot of long-form content on YouTube is targeted at children and teens. Obviously, this is not an objective down-fall of either, just be aware on those you intend to market things to.
Facebook has a concentrated method for getting to certain interest groups, due to the existence of Facebook pages and groups. Also, with Facebook’s awareness of location for local advertisements it means that Facebook is very effective at specific information being sent to specific interests, locations and people. Unlike YouTube that just exists as a platform for videos, although there is a Genre tab, as a subscriber you cannot subscribe to a community in the same vein as Facebook.
Mid-roll advertisements are also great, though they are stronger on YouTube, they are dependent on the length of the video and the creator. YouTube can play 10+ ads on a longer video compared to the one or two you get on Facebook, and that’s just it as well, YouTube is tailored to longer and continuous content, many series are episodic having users coming back to the next installment which is less prevalent on Facebook.
Overall YouTube is a stronger, more consistent service to use. The personal connection that content creators have to their viewers mean they are more likely to buy into what is being advertised.