So you’ve crated your store. You have a killer product and you are ready to go. But all of that is pointless unless you can get customers viewing and talking about your brand. Marketing can make or break a company. It is something that you will want to get right. To that end it is worth taking the time to look into different strategies and finding what works for you. Below are a few different ways you can approach your marketing to make your business a success.
Know your Audience
Before you do anything, you need to know this key fact: Who are you selling to?
This fact will determine everything you do when it comes to marketing. Different age groups respond to advertising in different ways. And they also interact with different advertising mediums than one another.
Younger demographics are more likely to get targeted using online and social media advertising. While older demographics will be much more likely to respond to television adverts, magazine adverts or even radio and paper advertisements.
To this end you will want to do a lot of product research. If there are products or services similar to what you are offering, look into who is buying them. Make sure you study a wide range of products and companies to find this out.
Social media has changed the way companies advertise. Forever. Nearly everyone has access to some form of social media, Facebook, Twitter, Instagram. All of these platforms get millions upon millions of hits every day. So utilizing them is key to a successful marketing campaign.
Firstly, you need to find your target audience. Once you have that down you can create posts on these platforms geared more towards them. For older demographics look into associate your brand with pages relating to their activities. For a younger demographic you might look towards getting influencers to help advertise your brand within their posts.
Creating adverts for sites like YouTube can be extremely adventitious as well. You can reach an extremely wide and diverse audience through methods like this. It is a effective and creative way to have your content seen.
Digital advertising is vital, but there is something to be said for a more physical approach. Not just leaflets and pamphlets but branding as well. Taking your company name and putting it on different goodies. People love free stuff; it is an undeniable fact. And sometimes you have to take a loss leader to get your name out there.
Water bottles, buttons and badges, pens. All great ideas. To get a bigger edge on the competition you might consider looking into silicone bracelets. Custom silicone bracelets are a fantastic and effective way to get attention for your company. On top of being able to create something stylish that people will want to wear, you will be getting your name out there on a regular basis.
Know your competition
This one is less about what you do, and more about what you know. No marketing campaign can work without carefully studying what is going on in the world of marketing. If you just rush out your marketing without doing this you are setting yourself up to fail.
Firstly, you need to study what campaigns successful companies are using. How are they reaching their audience? What tactics and mediums are they utilizing? What language are they using in their adverts? All of these things work together to ensure their success.
Secondly you need to compare your campaign to theirs. Is your plan going to stand up against theirs? Are you targeting the right demographics like they are? Don’t be afraid to learn from other companies.
Thirdly, while it is vital to learn from other campaigns, make sure you aren’t outright copying them. Modern audiences will catch on to content theft. What you want to do is learn from their strategies while also putting a fresh, unique spin on yours.
This is an important aspect to any good marketing strategy. Your audience needs to know exactly what it is you are selling. Nothing is more frustrating than an advert that leaves its viewer more confused. You want your potential customers to be aware, informed and ready to dive into your product.
To this end you need to make sure your advertising media is stating all the facts. What your product is or does, or what services you are providing. The means by which the customers can find or acquire your product or services is another point that should be crystal clear. You do not want your potential customers hooked only to lose them as they can’t get a hold of you.