The Best ECommerce Brands Use Order Fulfillment to Boost Customer Loyalty
In any line of business, getting the customer in the door (or on the website) is only half the battle. The other half is getting them to come back. There's no one-size-fits-all approach to creating customer loyalty, but most consumers would certainly agree that creating a lasting, satisfying impression will go a long way in retaining their business. A good way to achieve a positive impression is to take a look at your order fulfillment system to see if you're going above and beyond to make yourself stand out among the competition. Here are some features of order fulfillment done correctly:
Same Day Shipping
Shipment time is a crucial component in making the customer happy. In many cases, a customer can acquire the product they want from a variety of merchants. If they are to come back to you for a repeat purchase, they need an incentive. Same-day shipping from a fulfillment center will help create that lasting impression. There's nothing more frustrating to your customer than checking their order only to see that it's still in processing a day after the order was placed. MSS fulfills all orders the same business day, at no additional cost.
Quality Customer Care
If your customer wants to amend an order or has questions about a charge, they don't want to be put on hold for three hours or have the impression that they are speaking with someone halfway across the world. We pride ourselves in providing the best in quality customer care for our clients. Our customer service representatives are trained to become acquainted with our clients' industries, promotions, and policies, so they can handle order inquiries, questions about rollouts, order taking, and more. For a complete listing of our customer care offerings, please visit our Customer Care Page.
Yes, you can certainly send emails with the latest product offering or coupons, but email offers have a very limited response. What you need to do is distinguish yourself from these other marketers. This is where creative order fulfillment comes into play. Think about it: when your customer opens their order, you will have their undivided attention. A well-placed coupon, a brochure/catalog of upcoming products, or a sample of a corresponding product will go a long way in encouraging repeat business. Who receives your repeat business? The merchant who gives the free coupon or promo item, or the merchant who doesn't?
For more information on how we can help tailor an order fulfillment solution around your needs to help create customer loyalty, please contact us today.